Category Archives: Services


Services
Sales Training
We are famous for Sales and so our Selling Techniques. We use advanced tools like SPANCO and SPIN for imparting selling skills.
Sales division is an integral part of any organization and there are some specific skills that sales team has to acquire.

CPM explores the elementary requirements like Cold/Hot Calling, Negotiation Skills, Telephone Etiquette etc.

 

We also offer workshops to develop specific traits that actually aids in organization growth.

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Soft skills Training
CPM aims to build individual competency through our training programs to improve the work quality and efficiency in the organization. Soft skills is beyond the technical knowledge dimension. While technical expertise is very important for the success, people skills are important too.

Our tool OQaD ( One Question a Day ) is our patent TNI ( Training Need Identification ) Tool wherein we ask a question daily on the product and gauge the training needs at the end of prescribed interval and decide the requisite training intervention.

 

Our soft skills training workshops are designed not only to bring a change but to develop a skill also; to name a few are – Basic grooming, Corporate Etiquette, Effective Communication, Time Management, Giving feedback effectively etc.

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Product Training
CPM’s training capability inception is driven by a passion to help professionals for reaping the benefits of self-development. One of the reasons that many organizations these days succeed in this competitive topography is through its successful product or service launch. Market is not tolerant to any delays and expect the entire workforce to be trained at the same time as product is seen.

 

We offer practical & rapid solutions to distribute the knowledge to nationally or globally dispersed workforce. If you are looking for training solutions then we would like to mention that a well-designed product training is the key to equip workforce with the skills required to make consumers understand, leading to high adoption rate which further builds brand loyalty.

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Training / Sales Academy
CPM made training an integral part of its system to improve performance of the employee by learning or by increasing their skills and allows to bridge the gap between existing and required skills, knowledge& attitude.

Technology, Change and ever developing work environment are the key factors for driving the learning process altogether. We at CPM do rigorous training need assessment/analysis by conducting surveys, internal tests etc. which is conducted at three stages - at the level of organization, individual and the job, for developing a training plan and training materials according to the individual needs. There is an supportive supervision post training session which ensures the development and growth of the learning process.

 

We primarily focus on Product, soft skills and Sales training.

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International Contact Centre
CPM is an international contact centre specialist with a footprint spanning America, EMEA and Asia-Pacific.
That helps you because we protect and grow your market share by delivering exceptional customer experiences and high performance telesales programmes on a local, regional or global basis.

Every day, over 3500 international contact centre employees provide bespoke, multilingual, customer support solutions, in 26 languages, across 92 markets. We engage thousands of consumers in positive conversations through inbound and outbound telesales, telephone account management and customer service solutions.

 

CPM’s highly trained contact centre teams become your brand ambassadors. Combining industry knowledge and insight with the latest contact centre technology, you enjoy highly efficient telesales, customer service and technical support teams, and your customers get an exceptional contact centre experience.

 

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Digital
Digital is a fundamental part of any integrated sales solution.

Effective digital sales solutions are simple, easy to use and combine years of retail, consumer and varied sector experience with a thorough understanding of today's consumer.

 

Working alongside our technology specialist, OMNI ISG, we bring together national and international multilingual sales and retail teams, across all digital platforms.

 

Web and mobile are woven seamlessly into digital campaigns that embrace RFID (Radio Frequency Identification) and NFC (Near Field Communication) technology to deliver integrated in-store communications, mobile on-site sales activation, social media amplification and online sales optimisation.

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Customer Care
Outstanding customer care leads to strong, loyal relationships.
The satisfaction of your customers is paramount, which is why our front-line customer care specialists are experts in listening to, engaging with and supporting your customers.

We are not just talking about great customer service outsourcing; we help you forge authentic human connections that fulfil your brand’s promise and delight your customers.

 

How can you be sure we know what we are doing?

 

CPM’s customer contact centres engage in over 27 million customer conversations every year. Our multilingual customer support teams become your customer care teams, speaking in 26 languages across 92 markets around the world. Inbound response handling, technical helpdesks and care lines all provide opportunities for relationship development that turns repeat customers into lifetime customers and advocates for your brand.

 

Our online customer service teams monitor and engage on social media to manage all your online communities and facilitate customer conversations with online technical support.

 

From strong sales support through online order management, order tracking and payment processing services, CPM delivers complete customer care solutions.

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Sales Demonstrations
When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.
Founded on the belief that it would only sell if it could be seen, we take a creative approach to active selling.

Retail activation and employee engagement form part of our experiential marketing approach to sales promotion. This could be building a team of enthusiastic ambassadors for your brand directly encouraging consumers to connect with you through trial and adoption. Alternatively, it might be a more complicated sales proposition where people are invited to learn more through an experiential marketing campaign that engages your customers and immediately boosts sales.

 

CPM has been creating world leading events and promotions for over 80 years. We pioneered active selling, and we continue to innovate and develop original sales activation programmes every day.

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Consumer Activation
Consumer Activations are what we do. Over the next 12 months we will carry out over 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.

CPM was founded on the belief that it would only sell if it could be seen and we take a creative approach to active selling. Retail activation and employee engagement form part of our experiential marketing approach to sales promotion. This could be forming a team of enthusiastic ambassadors for your brand directly encouraging consumers to connect with your brand through trial and adoption. Or, it might be a more complex sales proposition where people are encouraged to learn more through an experiential marketing campaign that engages your customers and immediately boosts sales.

 

CPM’s has created world leading events and promotions for over 80 years. We pioneered active selling and we continue to innovate and develop original sales activation programmes every day.

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Services
Merchandising
Effective merchandising and retail displays - two key elements to driving sales and gaining a true in-store competitive advantage. The retail division of CPM is where our story started, and no one knows more about effective merchandising and building productive relationships with retailers.

For over 80 years we have constantly learnt and reapplied our knowledge and merchandising experience to point of sale (POS), promotional management, new product launches and of course, visual merchandising.

 

Merchandising is a key sales promotion tool. We will support your investment with our mystery shopping team to ensure POS compliance and provide you with fully audited reports.

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