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No matter how big or small, we can help you sell more...
CPM UK, the UK's leading integrated field marketing, contact centre & digital agency looks at prime opportunities to kickstart your sales this summer.
From the World Cup to Wimbledon to the endless summer festival and concert nights; there are ample opportunities to influence consumers shopping behaviour and maximise impulse purchases.
Most of the companies are now discovering that the sales process needs to become more of Science than the earlier methodology for treating it like an art. Keeping this in mind, the sales execution is rooted in the belief that consumer goods makers can use a scientific tactic to amplify the market share and profits by focusing the right market for the particular product.
Our CPM Expert Speak article this month comes from Arnold Vrind, CPM Benelux Managing Director.
In the past 5 years, Arnold has seen a significant development and shift in how we operate in the Grocery Retail Environment from a Sales Perspective. The two most important field sales trends are shared with you to give a perspective on how to be successful in your approach to this ever-changing environment.