Case Studies
P&G (DMR)

Merchandising, POS Merchandising
The challenge

CPM India manages the POS Merchandising of all direct Modern Trade Outlets across the country. We cover 160 + stores with a field team of 400+ merchandisers and supervisors across 142 cities PAN India.
To ensure merchandising of the P&G brands within the category as per the brand discipline. To improve merchandising by generating store level orders. Improve store engagement.

Our Solution

We ensure :

  • Store level orders
  • On-shelf availability by timely stock orders.
  • Ensuring 100% asset execution.
  • Ensuring effective promotion availability & brand visibility.
  • Creating orders at store level to ensure effective merchandising.

Results

Assisted sales of Rupees 700 Mn for P&G India ( monthly)
Increased brand presence
Additional orders worth 60 Mn
Maintaining brand fair share for each store
Improve store engagement

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