“Accountability and collaboration are the two words that describe Perfetti van Melle’s association with CPM appropriately. With their extensive experience of working with some of the premier brands and understanding of the ever evolving Modern Trade environment within India, they are able to drive our business objectives seamlessly on a day to day basis. As partners, we are delighted to see the growth in business as well as market share that the CPM team has delivered for us and we look forward to constantly innovate and raise the bar through this partnership in the years to come.”