About us
At CPM we make it our business to know our clients’ businesses inside out. We are proud to have worked with more than 80% of our clients for more than ten years.

We have a passion for growing brands and increasing sales, so we provide a range of integrated sales solutions that do just that – increase our clients’ sales. Because innovation is at the heart of our business, we are constantly finding new ways to drive sales and measurable ROI.

Our mission

To grow our clients’ business using insight to create influence and drive sales.

Insight
Using the power of information and experience to determine future activities

Influence
Create an emotional relationship to effect beliefs and behaviours

Sales
Driving growth for our clients through insight and influence

Our solutions

Sales

CPM is all about improving sales volumes. By outsourcing to our specialist teams, you will benefit from increased sales. In fact, this year alone we will deliver $4 billion of sales. Plus, you will have a team on your side that is always searching for new ways to innovate and increase sales.
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Auditing

Comprehensive retail auditing is more than just delivering point of sale compliance (POS Compliance). CPM's field research teams make over 20 million visits to retail stores every year, gathering sales intelligence that leads to fact-based insights that will help influence your relationship with retailers and drive consumer sales.
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Merchandising

Effective merchandising and retail displays - two key elements to driving sales and gaining a true in-store competitive advantage. The retail division of CPM is where our story started, and no one knows more about effective merchandising and building productive relationships with retailers.
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Consumer Activation

Consumer Activations are what we do. Over the next 12 months we will carry out over 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.
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Sales Demonstrations

When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers. Founded on the belief that it would only sell if it could be seen, we take a creative approach to active selling.
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Customer Care

Outstanding customer care leads to strong, loyal relationships. The satisfaction of your customers is paramount, which is why our front-line customer care specialists are experts in listening to, engaging with and supporting your customers.
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Digital

Digital is a fundamental part of any integrated sales solution. Effective digital sales solutions are simple, easy to use and combine years of retail, consumer and varied sector experience with a thorough understanding of today's consumer.
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International Contact Centre

CPM is an international contact centre specialist with a footprint spanning America, EMEA and Asia-Pacific. That helps you because we protect and grow your market share by delivering exceptional customer experiences and high performance telesales programmes on a local, regional or global basis.
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Training / Sales Academy

CPM made training an integral part of its system to improve performance of the employee by learning or by increasing their skills and allows to bridge the gap between existing and required skills, knowledge& attitude.
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Product Training

CPM’s training capability inception is driven by a passion to help professionals for reaping the benefits of self-development. One of the reasons that many organizations these days succeed in this competitive topography is through its successful product or service launch.
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Global footprint

CPM operates across 35 countries worldwide.

Key facts

15m
visits
We will make more than 15 million visits to retail stores this year.
1.5m
demos
We will carry out over 1.5 million demos/sampling days this year.
27m
calls
Our contact centres will handle more than 27 million customer conversations this year.
34,000
employees
We have over 34,000 people working for you.

Our history

1938: The company became known as Counter Product Marketing
1964: Head office staff count reaches 10, turnover reaches £100,000!
1970s: The 70’s brought rapid growth CPM continues to work on key household brands
1985: Mars win accelerates CPM to the No.1 spot in the UK for field marketing / field sales. CPM has remained No.1 in the UK to the present day
1988: CPM 's changes logo removing 'Counter Product Marketing'
1990s: CPM acquires its first Telemarketing Contact Centre in Newbury
1994: CPM Melbourne office opened
1997: CPM now has offices in France, Sweden, Belgium, Germany, Austria, Switzerland, Italy, Netherlands and Spain
2003: DAS takes over the majority share of CPM Australia
2004: CPM sets up strategic alliance with Stein to increase its German footprint
2008: CPM scoops a GOLD Award at the annual Field Marketing Magazine Awards
2008: CPM wins the UK Agency Award
2009: CPM launches a.i.r, a specialist shopper marketing division
2009: CPM launches an Automotive division
2011: CPM opens Asia Pacific office in Singapore
2011: CPM wins Agency of the Year Award for Contact Centre, Experiential / Consumer Activation and Field Marketing
2012: CPM UK launches its mystery shopper division, offering clients a holistic approach and aiding CPM in gaining valuable insight to drive the influence of consumers and to deliver sales for its clients
2013: CPM UK win IGD My Manager Award
2014: CPM Thailand opens
2015: InventaCPM in Italy win European IMC Gold Award
2016: CPM launch a new online merchandising tool ‘detail’
2017: Let the bells ring out and the banners fly, CPM is delighted to announce that all our entries for the Irish Sales Champion Awards 2017 have been shortlisted.   https://www.cpm-int.com/blog/awards/irish-sales-awards-2017/
1936: A small company was established offering 'salesmen for hire' in FMCG, Pharmaceutical, Government and Utilities
1940: CPM nears closure due to wartime hardship
1969: “Below the Line Promotions” (BLP) set up to provide an all female team of field sales promoters
1984: CPM moves into the grocery and independent sectors
1986: CPM opens in Ireland
1989: CPM becomes part of Omnicom
1993: CPM continues to grow in Europe with new offices in Belgium and France
1996: CPM opens 2nd office in Australia (Sydney)
1998: CPM acquires its fourth European Call Centre
2004: CPM Barcelona Contact Centre opens as an EMEA multi-lingual hub
2008: CPM opens an office in India
2008: CPM acquires TRO – the largest Experiential Agency in the UK
2009: CPM continues to increase global footprint with offices opened in the USA and Vietnam
2009: CPM scoops Field Marketing Agency of the Year award at the annual Field Marketing Magazine Awards
2011: CPM launches a dedicated Digital division
2011: CPM acquires Unisono and establishes CPM China
2012: CPM opens Singapore office
2013: CPM opens Hong Kong office
2014: CPM opens an office in Northern Ireland
2015: CPM Asia Pac appoint an associate partner in Philippines to expand our global footprint
2016: CPM Belgium introduce www.mysalesrep.be
2017: Launch of new logo and website

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