Category Archives: Blog


While many industries around the globe are still stressed due to the coronavirus pandemic, some retailers are finding new ways to cope and meet the increase in e-commerce demand. The innovation is not just limited to retailers but examples of it are visible across brands, sectors, and channels. Let’s take a look at the week gone by and see how retail in India fared:

 

Flipkart acquires Walmart India, steps up Kirana game against JioMart

India’s online retailer Flipkart has acquired Walmart India, the cash-and-carry wholesale business of retail giant Walmart.

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Why crowd marketing must become the new normal for brands

The onset of the coronavirus, and the global lockdown that has accompanied it, has had a seismic impact on businesses across the world.

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Don’t just think consumer, think community. It helps build brands

What worked for the brands that helped them upend players with more financial clout and greater market share.

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An FMCG analyst shares a picture of what’s selling in rural India and what’s not

As COVID-19 started to spread across the nation, the lockdown announced in the last week of March did have a knee jerk reaction on the overall demand on the FMCG sector.

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The Big Kirana Revolution

As one more company adopts the brick and mortar model to give it’s business a boost, COVID-19 helped the nation realize how indispensable kirana stores are, it was the stores that people first rushed to during the lockdown.

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What sold or didn’t in lockdown: Bread, jam up, ice-cream down

As India remained locked down in April and May to control the spread of the novel coronavirus, people bought more bread, cheese, coffee, and jams but less fruity cakes.

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Direct to Consumer emerges as an alternate sustainable retail strategy post-COVID-19

The recent lockdown sprees have compelled the brands to look at alternative ways to provide consumers the products they need. Therefore, many brands are offering direct-to-consumer (DTC) home delivery services for the first time amid the COVID-19 lockdown.

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DLF Shopping Malls to go digital to promote contactless dining

The digital technology will empower restaurants and food courts within DLF Shopping Malls to offer a seamless customer journey and a safe dining experience. With convenience features like digital menus, pre-ordering, table booking, digital payments and digital feedback.

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Small cities help online beauty firms Nykaa, Sugar Cosmetics, others get their sheen back

Tier 2 and Tier 3 cities are largely driving the demand, as the lockdown has eased considerably there, while certain pockets in metros- where people are decking up for virtual events like Zoom parties and Instagram videos, are also seeing a spike in orders.

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RIL inches closer to buying Future Group’s retail business

RIL will acquire the retail, supply chain, and related businesses of Future, which will mark the end of founder Kishore Biyani’s play in India’s modern retail.

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Throughout the pandemic, consumer demand has differed across product categories. While the relatively inelastic demand for traditional products such as personal care and hygiene items has driven growth, the discretionary categories have witnessed a decline, depressing overall sales. Consumers have also grown more price-sensitive and have exhibited a larger propensity to buy local and engage in conscious, savings-driven consumption. The future may, however, hold certain surprises. Let’s peep into the past week to discover more:

 

COVID lockdown impact: In cities, pharmacies emerge as a new hotspot for FMCG sales

Chemist shops have emerged as the new grocery store for Indian consumers, particularly in urban areas, as they are allowed to operate for longer hours compared with local kiranas and even modern trade.

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According to Nielsen Global Connect, there are 4 main consumption drivers in post-COVID India

Healthy food, personal and home hygiene, medical expenses, and fitness are main consumer drivers, then there is education and then entertainment and investment.

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79% of consumers change purchase preferences

The report finds that sustainability has risen up the customer’s agenda with 79 percent of consumers changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.

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FMCG firms partner with businesses to sell hygiene kits

For companies selling sanitizers, soaps, and disinfectants, large orders are likely to firm up as businesses resume.

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Signs of FMCG revival to pre-COVID levels in June; rural beats urban India in the growth trend

The FMCG industry is finally exhibiting signs of revival to pre-COVID levels in the month of June after demand starts to pick up for certain categories.

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RB looking at every opportunity in India to provide a full range of products

RB sells a range of hygiene products in India including Dettol, Lizol, Harpic, while in health it has some popular brands as Disprin and Strepsils. However, some of its global brands such as Cilit Bang, Mucinex, and Nurofen are yet to be introduced here in the country.

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Britannia may have sold more biscuits during the COVID-19 lockdown than ever before

The revenue for India’s largest biscuits maker Britannia is expected to grow anywhere from 18% to 23% in the April-June 2020 period.

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COVID Boom: Ready-to-cook food sales rise as India gives stay-at-home advice

The ready-to-cook foods segment is seeing accelerated growth as the stay-at-home advisory gives people a chance to broaden their culinary engagement and bring home the joy of dining out.

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Godrej aims to grow the hygiene business to Rs 500 crore in 3 years

Godrej’s wider hygiene products portfolio, which includes sanitizers, masks, disinfectant sprays, and dishwash gels, was created over a 90-day period sensing an opportunity as Covid-19 changed consumer behaviour.

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JioMart’s entry into multiple categories may trigger a wave of consolidation talk

A significant uptick in mergers and acquisitions is anticipated in India’s startup ecosystem over the next three to six months, as companies and their investors gear up for a year starved of both capital and revenue due to the Covid-19 pandemic.

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Demand has picked up with the easing of restrictions but the prevalence of localized lockdowns supply chain still has some way to go before getting back to pre-COVID levels. That being said, innovations during the pandemic has opened new pathways and channels which are here to stay. New products, solutions, and services continue to launch at great speed.  With the contradictions of disruption & innovation, slump & growth in perspective, let’s take a look at the week that was:

 

COVID-19: A global view of how consumer behaviour is changing

Consumer behaviours are settling into a new normal, as people everywhere learn to live with the reality of COVID-19 and as more countries reopen parts of their economies.

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Rural leads the way back for FMCG

FMCG growth is being propelled by rural more than the urban population, mainly due to the huge migration of people from metros to smaller towns and villages.

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Parle, Amul, Clinic Plus shampoo top 3 FMCG brands in India: Report

Findings of the latest edition of the Kantar Worldpanel’s Brand Footprint Report released on Friday shows that Parle, Amul, and Clinic Plus shampoo are the top three fast-moving consumer goods (FMCG) brands in India.

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The New Age of Retail – intriguing perspective by CEO of CPM India

As we come to the end of 2025 and talk about the next five years in retail and consumers, let’s reflect on how the last five years came to become perhaps the most interesting years Indian retail has ever seen.

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According to Kantar, the FMCG sector to grow 4-5% in 2020

Covid-19 prompted households to buy more during every trip to the grocery store even as they reduced their frequency of trips.

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According to Sanjiv Goenka, Indian online grocery market can exceed Rs 22,500 cr sales in 2020

The Indian online grocery market could exceed sales of about Rs 22,500 crore in 2020, a substantial 76 percent jump over the previous year, Spencer’s Retail Chairman Sanjiv Goenka said.

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In COVID-19 world, digital distribution platforms become a strong alternative for FMCG majors

The coronavirus lockdown and the distribution disruption thereof, has forced consumer product companies to take a hard look at their distribution strategy.

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ITC, Godrej, Dabur, Emami report robust sales in rural areas

Leading FMCG players such as ITC, Godrej, Dabur, Emami, and Marico are witnessing robust sales in rural and semi-urban markets, bolstering hopes of a speedy recovery from the impact of the COVID-19 crisis.

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British retailer Tesco & Tata infuse fresh capital into JV, Trent Hypermarket

Tesco once again wants to expand the food and grocery retailing business in India, which had lost steam over the past few years to Reliance and Amazon-Samara-owned supermarket chain more in the west and south.

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According to D-Mart, stores recover 80 percent of pre-COVID sales

Avenue Supermarts Ltd, which owns and operates retail chain D-Mart, on Saturday said it has recovered 80 percent of its business in the stores, wherever it has been allowed to operate unhindered.

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Britannia beats coronavirus blues with this much sales growth; outshines peer FMCG firms amid lockdown

Biscuit and bread maker Britannia is an outlier with its sales and PAT estimated to be in double-digit during the lockdown even while FMCG companies, in general, remained downbeat due to coronavirus.

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Neighbourhood gets retail stores on wheels

Reliance Brands, which sells several brands, including Brooks Brothers, Burberry, Jimmy Choo, and Gas, has asked the staff at its stores to showcase products to consumers through video calls with Zoom and MS Teams.

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As we enter the second week of Unlock 2.0, there have been varying responses from states. Some have chosen to continue with most of the restrictions, some have chosen to liberalize faster. Each measure has had an impact, be it good or bad, on retail. The retail sector still continues to be in flux. Having said that, there is cause for cheer with most categories and channels picking up the pace and demand getting back on track. Let’s take a look at what happened in the world of retail in the past week.

 

Record surge in sales of vacuum cleaners, dishwashers, and other DIY products

The June quarter saw a surge in sales in these products as well as products that serve DIY needs for personal grooming like epilators and trimmers. Many companies have completely sold out their stock in most of these categories.

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The ‘new normals’ for consumer-retail-relationship: short-term and long-term

The economic downturn that the pandemic has brought about will make most consumers wary about their shopping expenditures, particularly their ‘discretionary’ spends.

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What’s next for CPG brands in unprecedented times

In response to the evolving impact of the COVID-19 pandemic, the consumer packaged goods industry is focused on adapting supply chains, manufacturing, and marketing to meet the rapid changes in demand.

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Kirana stores become new supermarkets amid coronavirus lockdown; aim to go online

While supermarkets and shopping malls were completely shut down during the nationwide lockdown, it’s the local kirana stores that took the baton to supply essential products to households.

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Winning Retail 2.0 with Embedded Analytics

A location-enabled micro-market level planning for sales as well as point of sales visibility and promotions will become really important to win in the new normal.

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Rural sales lead a revival

According to Nielsen, consumption growth in rural India — which make up 36 percent of the expenditure on fast-moving consumer goods (FMCGs) — has touched 85 percent of pre-COVID levels while growth in cities has touched 70 percent of the pre-COVID levels.

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Pandemic helped Kirana stores embrace technology: EY survey

The nationwide lockdown prompted kiranas to adopt technology quickly as millions of households moved online to buy essential supplies.

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What’s the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.

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Mars Wrigley India says families consuming more chocolates during the lockdown

Mars Wrigley India believes its diverse portfolio straddling across various price points is aiding the company’s sales during the times of the pandemic.

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Tata Consumer Products to focus on distribution, enter new categories

Packaged consumer goods company Tata Consumer Products Ltd. on Monday said it will work on building its reach and distribution in the Indian market after it moved to consolidate its businesses over the last year.

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COVID pushes ITC to expand personal and home hygiene portfolio

ITC has launched over four to five products under Savlon since cases of COVID-19 started to surge in India, taking the lead along with other companies such as HUL, CavinKare, Reckitt Benckiser, and Marico.

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Marico’s Saffola, Parachute beat lockdown blues; FMCG firm remains optimistic of Revival despite volatility

Two of Marico’s brands Saffola and Parachute have shown high volume growth even amid lockdown. Marico has attributed high sales of Saffola to an increase in in-home consumption as consumers remained confined to homes.

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As the nation gears up for Unlock 2.0 and almost all industries have gotten the nod to operate, almost every sector of retail, from grocers to clothing stores have seen dramatic changes over the past several months. But the news hasn’t all been bad. Plenty of retailers have accelerated adaptations that were in the future, to meet the needs of an increasingly digital society. The post COVID world in every aspect will be interesting, new, and full of innovation. Let us take a look at the week leading to the cusp of Unlock 2.0

 

As early shoppers step out, high street markets win over big malls

Retailers have witnessed tepid response since the lockdown restrictions were eased, with shoppers making short trips, spending less time, and buying exactly what they need from stores on high streets.

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FMCG demand in rural India robust, consumption growth reaches 85% of pre-COVID average sales

Consumption growth in rural India is outpacing the rate of expansion in cities and has already reached 85% of pre-COVID average sales underpinned by higher farm income, minimal retail disruption during the lockdown, and migrant workers returning home.

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RIL close to Future deal, poised to acquire the retail business of Future Group

At least three major entities promoted by Kishore Biyani—Future Retail, Future Lifestyle Fashions, and Future Supply Chain Solutions—would be merged, and the complete business will then be taken over by the oil-to-retail-to-telecom behemoth.

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Gurugram, Faridabad malls to reopen from July 1; social distancing, sanitization focal points

According to the Haryana Government, malls in Gurugram and Faridabad districts are all set to reopen from July 1 onwards after a three-month hiatus. A set of Standard Operating Procedure (SOP) released by the government.

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After hand sanitizers, FMCG firms make a dash for vegetables and fruit washes

After hand sanitizers, FMCG companies are cashing in on the emphasis on hygiene and safety by launching specialized products to disinfect vegetables, fruits, meat, and fish.

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Technology is the next big focus for 13 million Kirana

The onset of the pandemic has accelerated willingness of small businesses to use technology to scale up operations, opening up a market that had in the past viewed technology companies as a competitor.

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Voice and vernacular: The future of e-retail in India

With the Covid-19 pandemic causing a tectonic shift in purchasing trends across the world and in India, and consumers rapidly moving to online platforms, the next wave of e-retail growth in India is expected to significantly be powered by Bharat, or the other India, away from the major metros.

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The luxury retail store post-Covid-19

Luxury retail may bounce back earlier than other categories the world over. But there will be a few tweaks to the luxury retail store in light of the crisis.

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Retailers resort to video calls to curb store visits

To reduce the time spent in the stores and have fewer customers on-premises, customers can now pick products through video consultations and have them delivered or picked up via appointments.

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Shopping redefined: Pre-book slots at the mall, leave your kids at home

Through appointments, mall managers believe that they are more likely to get serious shoppers and it will be an opportunity to provide personalized shopping experiences.

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Momentum in online, app-based sales to stay for retailers

Many large brick-and-mortar retail chains that switched to online during the lockdown have reported a spike in sales from digital channels, and expect the momentum to continue as consumers prefer to order digitally despite restrictions are being eased.

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Fair & Lovely’s rebranding brings new opportunities for HUL and competitors

This forced churning, like all forced churning, might even do the brand franchise good, and enable it to compete in a more mainstream manner and appeal to a wider audience.

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Amazon kicks off Smart Stores retail digitization initiative in India

The initiative gives store owners the ability to create digital storefronts that showcase all their offerings. That feature is useful because it allows merchants to precisely track inventory while letting shoppers know individual stores’ product availability.

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Godrej Appliances sales reach the pre-COVID level, expect full capacity utilization by Sep

The company is expecting to attain its peak capacity by September, just before the festive season starts as the sales are gradually increasing due to various factors, including the opening of markets with reduced restrictions and pent up demand.

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The COVID-19 pandemic continues to impact most industries and especially retail. The situation remains dynamic and amidst all the gloom there are innovations across distribution and supply chains. Brands are foraying into new segments to remain relevant and even the Kirana continue to evolve rapidly. Let us take a look into how Retail fared in the past week.

 

Stores Have Opened. Are Customers Shopping?

India continues to ease restrictions intended to curb the spread of the Covid-19 virus. Early indications suggest that consumption has seen a spurt as the lockdown eased but economists and company executives remain uncertain about the sustainability of that pick-up.

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E-commerce policy may incentivize kiranas for joining an online ecosystem

India may soon incentivize Kirana stores which become part of the e-commerce ecosystem by converting their operations to handle both online and offline sales.

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Consumer packaged goods companies need to reset channel strategies, says Kearney

The Indian consumer packaged goods companies (CPGs) will need to “review and reset” their channel strategies and e-commerce, which scored good growth during the lockdown will not be a game-changer, a report by Kearney, a leading global management consulting firm, said.

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Retailers continue to see a slump in the biz; malls see a bigger dip in sales: Survey

After the central government’s announcement in early June, most states permitted malls and high street retailers to reopen. However, it was found that consumer sentiment continues to be at a low.

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India among 10 worst hit nations in retail and recreation; cafe, mall visits sharply fall amid lockdown

The situation for retail in the country remains dismal with almost all the states in India witnessing a slump in visits for retail and recreation-related activities in May as compared to the pre-COVID period.

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According to Walmart, Muted Economic Sentiment Will Move Customers Towards Value Purchase

The lockdown will fundamentally change consumer habits, and even after lifting of the complete restrictions, consumers will restrict movement to essential trips and prefer to stay indoors due to safety reasons and continue to order online and for delivery.

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JioMart tie-up to benefit kiranas hit by the loss of market share

As Kirana stores lose market share, a tie-up with JioMart may be a potential solution and could be beneficial for the viability of Kirana stores.

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How E-commerce Will Boost the FMCG Sector Post COVID-19

As COVID-19 continues to create havoc with markets, industries, and small businesses being shut, people in lockdown were abstained from buying non-essential items. Disruption of home deliveries meant that no one could buy any essential or non-essential items online.

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Johnson & Johnson Stops Sale Of ‘Clean & Clear’ Fairness Products In India Amid Criticism

Amid a debate over racial inequality mounting social pressure around the world, Johnson & Johnson has decided to stop selling fairness creams popular in Asia.

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COVID-19 impact | Emami to foray into personal hygiene segment under flagship brand Boroplus

The company also said it wishes to transform Boroplus, which is largely a winter skincare product, to an all-year brand with a new range of soap and hand wash, thus reducing the company’s dependence on seasonality.

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According to HUL, demand scenario to become clearer by the September quarter

Hindustan Unilever chairman Sanjiv Mehta said the state of the Indian economy will become clearer by the September quarter, adding that this will help guide government decisions on further moves to restore growth.

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COVID-19 poses a world of opportunities for reformation of the luxury segment

While it is true that the novel coronavirus pandemic and subsequent restrictions have upended businesses around the world – with stores selling non-essential commodities like fashion being the worst affected and shuttered for months together – it is also true that crises such as the COVID-19 pandemic present opportunities to think and act out-of-the-box.

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Amazon and Reliance eye stake in India retail pioneer Future Group

Future Group, India’s storied but debt-laden retail and consumer goods conglomerate, is in talks with Amazon.com, Reliance Industries, and other potential investors over a stake sale that could bring in $1 billion to $2 billion.

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Back to Business: Fashion retailers focus on shop by appointment, engaging consumers online

Now as the lockdown is being lifted in a phased manner across all the marketplaces in the country, fashion brands are coming out of their funk, focusing on adapting to changing needs amid the ‘new normal’ and working to ‘co-exist’ with the virus.

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Consumption patterns and behaviours have undergone a change due to COVID 19. With the unlocking in its third week, patterns and strategies continue to evolve. Retailers are increasingly resorting to digital innovations to adapt for the better. While there have been hiccups, some FMCG companies have seen their sales shoot up. Many have diversified their product portfolio too. Let’s take a look at all the innovations and recalibrations that took place in Indian Retail this past week.

 

Retailers turn to WhatsApp bookings, home deliveries to revive demand

Offline retailers that have seen footfalls slump at their stores, even as India re-opened for business, are resorting to WhatsApp bookings and assisting shoppers with virtual tours of their stores for ordering goods.

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The new retail paradigm is forcing retailers to redefine core strategies

In India, the two-month plus lockdown has affected consumption in unique ways leading to new strategy adoption by retailers.

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Five key factors that will determine the shape of the FMCG sector in the months ahead

High rates of reverse migration are likely to yield a rise in rural consumption in the coming months.

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Tata Consumer Products to focus on digital transformation

TCP is innovating with new marketplace models and expects a larger play in the foods and beverages businesses, where TCPL is expanding its portfolio and sharpening capabilities for the longer term.

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Godrej ramping up health and hygiene portfolio

Godrej Consumer Products Ltd (GCPL) is ramping up its health and hygiene portfolio with new products such as face masks, disinfectant sprays, wipes, and others under its “Protekt” brand.

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Lockdown impact: Maggi sales shoot up 25% as consumers stockpile instant noodles

Maggi, India’s go-to option for instant noodles, saw a significant boost in sales amid the coronavirus lockdown.

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At FMCG companies, production crosses pre-COVID for food & hygiene goods

HUL, ITC, Parle Products, Britannia, Marico are expanding production beyond pre-COVID levels.

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Soap business set to boom in coronavirus aftermath; other hygiene items also promising, says HUL

Soap business presents a massive business opportunity in the aftermath of coronavirus as more and more people adopt hygiene practices and become conscious of health concerns.

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Lockdown helps to revive the TV market after two years; 2-3 times surge in demand for large screen

After two years of declining sales, overall television sales have grown over 35-50% since last month when markets opened up, with the large screen models reporting 2-3 times growth.

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Unlock 1.0: Impact on the retail industry

Business models are bound to change and new models would definitely evolve.

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Decoding the online shopping landscape in India

E-retail in India has the potential to grow on a massive scale, thanks to the cheap and ubiquitous mobile data (enabling nearly 1 billion internet users by 2030).

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Although the unlocking is well underway, the atmosphere still remains uncertain globally. With various reports and news circulating around what is going right and what is not, this week’s “Indian Retail at a Glance” contains carefully selected and relevant articles for your perusal. Let’s dive in to see the week that was.

 

Consumers may spend less, seek value for money, says report

Indian consumer companies are tailoring marketing and output plans that will suit the thrift-focused buyer, with the lockdown-induced disruptions triggering health and income-loss concerns across the country.

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82-year-old Parle-G books ‘best sales’ in COVID times

Though Parle Products, the makers of the Parle-G brand, refused to share specific sales numbers, they affirmed that March, April & May have been their best months in over eight decades.

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In-home consumption surges as consumers binge on biscuits, salty snacks

Food categories like biscuits, salty snacks, instant noodles, beverages, edible oils are seeing an increase in demand.

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Shopping malls, restaurants, and hotels to reopen: List of dos and don’ts

The reopening will almost bring an end to the stringent restrictions imposed by the Centre to control the spread of the coronavirus disease. After the central government’s recent order, malls, restaurants, and religious places will reopen after a gap of more than 70 days.

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Agile Kirana stores conquered the COVID lockdown: Mediratta

Metro Cash and Carry saw a 40-50% rise in business from Kirana stores as demand from restaurants fell.

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COVID: Near-term outlook for FMCG sector ‘extremely uncertain’, says HUL

According to HUL, the near term outlook remains uncertain an highly volatile due to the evolving trajectory of COVID 19.

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Britannia Industries resumes 100% production: Report

Britannia Industries has resumed 100 percent production at all factories, except those in the red zones that had been shut for over two months due to the lockdown.

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NCR malls plan pre-booked visiting slots

In order to ensure the safety of consumers, NCR malls plan to use pre-booking of visit slots to.

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Jolt for malls as retailers, restaurants refuse to open

Large shopping malls, which have been feeling a pinch of the long lockdown received another blow on Monday as several top retailers & restaurants refrained from opening outlets due to a deadlock over new rental agreements.

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‘Consumers will embrace ready-to-cook, frozen meals’

With most people working from homes with limited dine-outs due to fears of viral infection, consumers may buy ready-to-eat and convenience food products said top officials from fast-moving consumer goods (FMCG) firms at the Mint’s Pivot or Perish FMCG in India: Bridging the Digital Gap campaign on Thursday.

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Unlocking 1.0 has begun and retail is raring to get back on track. However, the process is far from smooth. As the days progress, States are providing clarities and guidelines which will have a direct impact on retail. Let us take a look into the week that was and the transition from lockdown to unlocking.

 

COVID-19 Lockdown: Majority of consumers want to buy goods from Kiranas going forward, finds survey

The majority of the consumers in India want to buy from locally sourced items going forward that reflect the trust built by kiranas during the lockdown, according to a survey.

 

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Consumer MNCs ask employees to stay locked in

Firms prefer to play safe in view of rising infections despite lockdown being eased.

 

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Indian retail prepares for Unlock 1.0, seeks uniform reopening of stores

Uniform standard operating procedures like time restrictions on store operations; the movement of staff and delivery vehicles; product pricing restrictions; the number of staff and customers allowed in a store; or odd/even store restrictions should make it easier for retailers to do business.

 

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What FMCG players need to do to thrive once coronavirus ends; innovation, adaptability key to survive

To stay productive, FMCG players have been seen looking at their current capabilities and available resources to reimagine product offerings and make them relevant to consumers’ lifestyles under lockdown.

 

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Coronavirus crisis: Opportunities aplenty for consumer goods companies, says Nestle MD Suresh Narayanan

The Coronavirus pandemic has led to certain stated changes in consumer behaviour, which going forward, says Nestle MD, Suresh Narayanan, could create a host of new opportunities for consumer goods companies like his.

 

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Govt rejects Flipkart’s plan to enter the food retail

The government has rejected Flikpkart’s proposal to enter food retail citing regulatory issues.

 

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Surviving COVID-19: SMART Stores

The 12 million neighbourhood kirana stores in India have now emerged as the new heroes, as the quest for essential items become hassle some due to lockdown restrictions.

 

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HUL CEO says the product inventory range will be smaller and simpler hereon— analysts believe others may have the same plan

By reducing SKU’s, manufactures can bring efficiency to their supply chain.

 

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ITC Partners with Amway for a new fruit beverage under B Natural brand

B Natural ropes in Amway to take its new immunity-boosting juices to consumers.

 

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Retailers threaten to exit malls

The battle between mall owners and their tenants is set to take an ugly turn.

 

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It is the last week of Lockdown 4.0 and the planes are back in the air. Amidst news of companies starting production there are reports of labour shortage, questions on practices, etc. Let’s take a look into the week that has gone by and see how FMCG & Retail made sense of the chaos

 

India’s FMCG market contracts 34% in April amid Covid-19 outbreak

Traditional trade reported a steeper drop than modern trade according to Nielsen.

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How will Indian Consumers buy in the post COVID world

Businesses are eagerly exploring how consumer behaviour is going to change after the lockdown.

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FMCG’s hope for rural sales to grow

Firms anticipate big-city consumers to opt for large size products while in villages value pack will rule.

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JioMart goes live in 200 cities post-Mumbai pilot

Following the success of a pilot in Mumbai, JioMart is live in cities such as Bengaluru, Delhi, Kolkatta, etc.

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Retail, fast food biz reboot faster in small towns

Small towns are leading the way in helping retailers and quick service restaurants restart business after nearly two months of closure.

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Firms use COVID is Launchpad for new products, services

For marketers every crisis is also an opportunity giving rise to new products to cater to specific needs.

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As lockdown starts opening up, sales of immunity-boosting foods double; FSSAI issues guidelines

Sales of immunity-boosting foods have shot up by an estimated 20-40%.

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Organized retail loses Rs 90k cr in 2 months, SCAI seeks adequate relief

The Shopping Centres Association of India (SCAI) on Monday said the organized retail sector has lost over Rs 90,000 crore in the last two months, owing to the lockdown, and market players need much more than the repo rate cut and the loan moratorium extended by the RBI.

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Supplies of smartphones, tablets, laptops hit due to lower production & distribution workforce

Brands like Apple, Xiaomi, Oppo, Vivo, and Realme are facing supply issues with operational plants running at 30-35% capacity and several warehouses are not able to operate normally.

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ITC to spice up FMCG portfolio with the buyout of Kolkata-based Sunrise Foods

ITC buys eastern India market leader Sunrise Foods.

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