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In FMCG, the F stands for festive month, when sales and production ramp-up compared to previous months and special offers are being offered by chocolate and sweets brands. With Reliance entering FMCG landscape, other brand should gear up by keeping an eye on the ongoing trends in the market and launching new products to cater to different sets of customers. By innovating new products, the brands can meet a variety of consumer cohorts. E-commerce giant Flipkart has also strengthened its kirana network ahead of the upcoming festive season and ‘Big Billion Days’ event with the addition of 1 lakh kiranas to take the total partner count to over 2 lakhs across the country.

This week’s edition of “Indian Retail at a glance” highlights the preparedness of Brands for upcoming festive season. How Kirana is evolving taking digital route? Major announcements done by Reliance in Retail space.

Reliance to enter FMCG business this year, partner 10 mn merchants in 5 yrs

The country's largest retailer Reliance Industries on Monday announced that it will enter the fast-moving consumer goods (FMCG) business this year as part of its expansion plan. 

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Flipkart strengthens kirana network ahead of festive season

E-commerce giant Flipkart has strengthened its kirana network ahead of the upcoming festive season and ‘Big Billion Days’ event with the addition of 1 lakh kiranas to take the total partner count to over 2 lakhs across the country.

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From Maruti to Amul: Five brands that shaped India after independence

It's what makes consumers fall in love with a brand and stay loyal to it. India has a host of homegrown brands that have found their way into the homes and hearts of millions over the decades.

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Too Many Sweet Offers In This Festive Season

It’s that time of the year when we have been hearing about bumper sales offers and celebrations all over the country. Extracting the maximum profits during the festive months is what the brands strive for.

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Reliance to add local fizz to Cola market with Campa buy, plans Diwali launch

Soft drink brand Campa, once the market leader with its Cola variant Campa Cola, is going to make a comeback in October, thanks to Reliance Industries which has acquired the brand as part of its strategy to scale up the FMCG business.

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B2B Retail Commerce Soptle Raises Undisclosed Amount Led By Soonicorn LLP

Launched in May 2022, by 20-year old engineering school dropout Pravas Chandragiri, Soptle Is a micro SaaS-led B2B retail commerce platform that helps consumer goods companies distribute products by using its network of over 15,000 retailers  across the country. It also has about 400 distributors and 60 manufacturers on its platform.

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Input cost hike pushes India Inc Q1 revenue up 39%; compresses margin by 213 bps: Report

India Inc saw a 39 per cent jump in top lines during April-June quarter but their operating margins declined 213 basis points to 17.7 per cent due to input cost inflation. 

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Announcing The Winners Of ScaleUp – India’s Most Promising New Consumer Startups

In May 2022, Inc42 announced the launch of ScaleUp in collaboration with the short-video platform Josh. Through this exercise, we sought to discover India’s most promising consumer startups with the potential to transform the country’s consumer ecosystem.

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