Traditionally, FMCG companies offer attractive schemes to retailers around the peak seasons like festivals for stocking their products, to get visibility and also to stock the store for the company’s products. This is done so that any consumer walking makes the choice to buy their product and this helps the brand gain market share. Also, e-commerce giants are shifting their focus to tier-II and -III cities. They are onboarding lakhs of Kirana delivery partners to strengthen the logistic plans. Rural demand is also expected to pick up during this festive seasons and brand are looking forward to fulfil the demand amid festive sale pick up.
This week’s edition of “Indian Retail at a glance” highlights How ahead of festive season, FMCG players stocking up shelves of kirana stores? What explains the great Indian brand rush? and Ecommerce platforms expect to see better sales this festive season.
What explains the great Indian brand rush?
Several new-age startups in the D2C space in India are increasingly being gobbled up by bigger FMCG companies. A rush for brand acquisitions is on. Watch our next report to know more.
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Ahead of festive season, FMCG players stocking up shelves of kirana stores
Competitive intensity is on the rise among FMCG players, who are offering steeper schemes than others to make their way prominently on the shelves of kirana stores as the first normal festive season after two years kicks in.
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Ecommerce platforms expect to see better sales this festive season
E-tailers such as Walmart-owned Flipkart, Amazon and SoftBank-backed Meesho, among others, are all set to hold their annual festive season sale soon, and this time it is expected that the first week of the season will garner more sales compared to the last year.
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Festive season likely to boost auto, hospitality, consumer durable industries; rural demand outlook mixed
The upcoming festive season is expected to boost the auto, hospitality, and consumer durable industry on the back of strong demand. However, the operating margins of FMCG companies are likely to remain under pressure in spite of the drop in input costs.
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The Rise of Dabur: An International Ayurvedic Consumer Goods Company From India
Dabur, known as the “Custodian of Ayurveda,” produces goods for consumers across generations and geographic boundaries by blending traditional knowledge from the past with modern science. Dabur India Limited is the fourth-largest FMCG firm in India, with revenues of over Rs. 10,800 crores and a market valuation of over Rs. 100,000 crores.
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India say cheers at the bar, and at home with Indian-made foreign liquor
Sales volumes of Indian-made foreign liquor (IMFL) rose 24% to 120 million cases during April-July, with demand increasing for all key segments - whiskey, brandy, rum and vodka - industry executives said, citing latest excise department data.
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Despite a surge in FMCG volumes, beverages and homecare products witness decline in sales
Even as the fast-moving consumer (FMCG) goods have witnessed a surge in demand during the festive season, beverages and homecare product segments have seen a decline in consumption.
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