Companies across the Fast-moving consumer goods sector have pinned their hopes on the festive season, which is going to be in a full-fledged manner after the pandemic shut India and the world for two years. Sales of products such as TV, home appliances, FMCG food and non-food, apparel etc from offline and e-commerce channels have recorded almost 8-10 per cent volume growth over the last year's festive season and consumers are willing to spend despite inflationary concerns.
This week’s edition of “Indian Retail at a glance” How Festivities push FMCG sales up 11% in first two weeks of October? FMCG Sector Readiness For Increased Sale This Indian Festive Season & What are the Key steps for FMCGs to boost their sales, despite inflationary market condition?
Festivities push FMCG sales up 11% in first two weeks of October
Fast-moving consumer goods sales rose 11 per cent in the first two weeks of October, compared to the first two weeks of September.
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FMCG companies may let go of discounts as palm oil rally makes ground slippery
Packaged consumer goods companies selling processed foods, soaps and cosmetics said they may pull back discounts on large packs after the festive season, if the palm oil price that shot up 22% in India in the last one week doesn't come down.
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FMCG Sector Readiness For Increased Sale This Indian Festive Season
While festive season demand usually surges due to the positive consumer sentiment around it, the good news is that companies are hopeful of a scenario where there are no fresh disruptions to business, and the demand momentum continues to grow. The Indian diaspora is social by nature and the festive season adds lot of value to it.
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Key steps for FMCGs to boost their sales, despite inflationary market condition
For the FMCG sector, inflation is a factor that can hardly be ignored; companies are under pressure to rework their pricing strategy and yet feel uncertain about raising product prices, because while the move may protect their margins, it will lose them market share.
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MNCs to Drive New Product Launches in FMCG in the Near Term
Large multinational companies are likely to lead product development and launch more premium products in the market in the near future.
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FMCG major Nestle enters into D2C space, launches online platform
Market leaders in the FMCG sector will have to take the lead in slashing prices before others follow suit, said Marico Chairman Harsh Mariwala, in an exclusive conversation with CNBC-TV18. The doyen of Indian FMCG also said that he expects some easing out in inflation levels, come October.
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Festive sales bring cheers to industry, hike in DA & Productivity-Linked Bonus act as catalyst
The ongoing festive season sales has brought cheers to the consumer goods industry with early trends from all channels indicating robust sales and traders' body CAIT expecting up to Rs 2.5 lakh crore infusion into the market through sales and service.
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