News & insights

“Indian Retail at a Glance”

Throughout the pandemic, consumer demand has differed across product categories. While the relatively inelastic demand for traditional products such as personal care and hygiene items has driven growth, the discretionary categories have witnessed a decline, depressing overall sales. Consumers have also grown more price-sensitive and have exhibited a larger propensity to buy local and engage in conscious, savings-driven consumption. The future may, however, hold certain surprises. Let’s peep into the past week to discover more:

 

COVID lockdown impact: In cities, pharmacies emerge as a new hotspot for FMCG sales

Chemist shops have emerged as the new grocery store for Indian consumers, particularly in urban areas, as they are allowed to operate for longer hours compared with local kiranas and even modern trade.

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According to Nielsen Global Connect, there are 4 main consumption drivers in post-COVID India

Healthy food, personal and home hygiene, medical expenses, and fitness are main consumer drivers, then there is education and then entertainment and investment.

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79% of consumers change purchase preferences

The report finds that sustainability has risen up the customer’s agenda with 79 percent of consumers changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.

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FMCG firms partner with businesses to sell hygiene kits

For companies selling sanitizers, soaps, and disinfectants, large orders are likely to firm up as businesses resume.

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Signs of FMCG revival to pre-COVID levels in June; rural beats urban India in the growth trend

The FMCG industry is finally exhibiting signs of revival to pre-COVID levels in the month of June after demand starts to pick up for certain categories.

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RB looking at every opportunity in India to provide a full range of products

RB sells a range of hygiene products in India including Dettol, Lizol, Harpic, while in health it has some popular brands as Disprin and Strepsils. However, some of its global brands such as Cilit Bang, Mucinex, and Nurofen are yet to be introduced here in the country.

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Britannia may have sold more biscuits during the COVID-19 lockdown than ever before

The revenue for India’s largest biscuits maker Britannia is expected to grow anywhere from 18% to 23% in the April-June 2020 period.

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COVID Boom: Ready-to-cook food sales rise as India gives stay-at-home advice

The ready-to-cook foods segment is seeing accelerated growth as the stay-at-home advisory gives people a chance to broaden their culinary engagement and bring home the joy of dining out.

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Godrej aims to grow the hygiene business to Rs 500 crore in 3 years

Godrej’s wider hygiene products portfolio, which includes sanitizers, masks, disinfectant sprays, and dishwash gels, was created over a 90-day period sensing an opportunity as Covid-19 changed consumer behaviour.

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JioMart’s entry into multiple categories may trigger a wave of consolidation talk

A significant uptick in mergers and acquisitions is anticipated in India’s startup ecosystem over the next three to six months, as companies and their investors gear up for a year starved of both capital and revenue due to the Covid-19 pandemic.

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