News & insights

“Indian Retail at a Glance”

Consumption patterns and behaviours have undergone a change due to COVID 19. With the unlocking in its third week, patterns and strategies continue to evolve. Retailers are increasingly resorting to digital innovations to adapt for the better. While there have been hiccups, some FMCG companies have seen their sales shoot up. Many have diversified their product portfolio too. Let’s take a look at all the innovations and recalibrations that took place in Indian Retail this past week.

 

Retailers turn to WhatsApp bookings, home deliveries to revive demand

Offline retailers that have seen footfalls slump at their stores, even as India re-opened for business, are resorting to WhatsApp bookings and assisting shoppers with virtual tours of their stores for ordering goods.

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The new retail paradigm is forcing retailers to redefine core strategies

In India, the two-month plus lockdown has affected consumption in unique ways leading to new strategy adoption by retailers.

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Five key factors that will determine the shape of the FMCG sector in the months ahead

High rates of reverse migration are likely to yield a rise in rural consumption in the coming months.

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Tata Consumer Products to focus on digital transformation

TCP is innovating with new marketplace models and expects a larger play in the foods and beverages businesses, where TCPL is expanding its portfolio and sharpening capabilities for the longer term.

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Godrej ramping up health and hygiene portfolio

Godrej Consumer Products Ltd (GCPL) is ramping up its health and hygiene portfolio with new products such as face masks, disinfectant sprays, wipes, and others under its “Protekt” brand.

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Lockdown impact: Maggi sales shoot up 25% as consumers stockpile instant noodles

Maggi, India’s go-to option for instant noodles, saw a significant boost in sales amid the coronavirus lockdown.

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At FMCG companies, production crosses pre-COVID for food & hygiene goods

HUL, ITC, Parle Products, Britannia, Marico are expanding production beyond pre-COVID levels.

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Soap business set to boom in coronavirus aftermath; other hygiene items also promising, says HUL

Soap business presents a massive business opportunity in the aftermath of coronavirus as more and more people adopt hygiene practices and become conscious of health concerns.

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Lockdown helps to revive the TV market after two years; 2-3 times surge in demand for large screen

After two years of declining sales, overall television sales have grown over 35-50% since last month when markets opened up, with the large screen models reporting 2-3 times growth.

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Unlock 1.0: Impact on the retail industry

Business models are bound to change and new models would definitely evolve.

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Decoding the online shopping landscape in India

E-retail in India has the potential to grow on a massive scale, thanks to the cheap and ubiquitous mobile data (enabling nearly 1 billion internet users by 2030).

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