Services
Retail Activations
CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy.
Our creativity, superior coverage and broad category experience mean CPM's ability to launch and manage retail activation campaigns is second to none.

You benefit from our powerful talent pool, established retailer relationships and cutting edge reporting. Plus, our proven digital capabilities and authentic use of social media help you win customers and sell products.

 

It is our extensive experience that helps us build engaging retail activation campaigns. Through sampling, demonstration, education and entertainment programmes, we encourage and influence customers to try your products ahead of those of your competitors.

 

CPM’s Retail Activation services include:

  • Trial and purchase strategies
  • Product demonstrations
  • Product sampling
  • In-store demonstrations
  • In-store events
  • Experiential expos
  • Out of store events
  • At-shelf high-advice sales experts
  • Cross promotional activities with multiple clients

Our services include...

Active Selling

CPM’s active selling programmes deliver a real conversation between your brand and your customers. Active selling is the most interactive marketing tool available because it gives you the ability to communicate with your customers' five senses simultaneously when they are most ready and able to buy.
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Sampling

93% of customers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour.
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Events and Promotions

CPM bring events and promotions to life. CPM’s events and promotions team are your brand ambassadors. Highly trained, they meet, greet, welcome and care for guests and event attendees, ensuring their interaction with your brand is a positive and informed one.
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Retail Activations

Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.
read more >

Case studies

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