Case Studies
Hardware Club

Consumer Activation, Active Selling
The challenge

After launching its first shop-in-shop in Harrods in London, Hardware Club decided to open for business in Paris.
Connected devices were probably the most coveted gifts last Christmas. For the young firm Hardware Club, this opportunity was also a challenge: how to attract attention and get a foothold in the French market by representing 25 young start-ups and their products? To take up this double challenge of brand awareness and sales, and to open the brand’s first shop-in-shop in France, Hardware Club saw CPM France as the ideal partner.

Our Solution

Hardware Club joined up with a sales expert able to provide a skilled and efficient sales team, one that could meet the brand’s goals within the deadline. The Hardware Club shop-in-shop opened in the Fnac Ternes , the most important of Paris ,for 6 weeks, during the festive season, and had four sales assistants supervised by 1 manager, with the stand open 7 days a week. The stand stocked 25 products from various start-ups belonging to the club.


The CPM sales staff, through detailed product demonstrations and finely tuned sales pitches, encouraged clients to adopt the products, and made up to 50 sales per day.

Case studies

Connect with us


We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.

Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.

Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
  • wordpress_test_cookie

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services