Case Studies
Mead Johnson

Consumer Activation, Sampling
The challenge

Mead Johnson appointed CPM India to carry out in store sampling activity in the modern trade channel to drive brand awareness and increase band visibility

Our Solution

Modern Trade Activation:

  • In Store Product Promotion by placing MT Consultants.
  • In Store consumer engagement.

Modern Trade Visibility Execution:

  • Production and delivery of Visibility trade elements.
  • Developing execution plan.
  • Ensuring quality production within TAT.
  • Logistic handling.
  • Final in store installation of element.

Promotional Activity Execution:

  • Wet sampling as per the agreed calendar.
  • Engaging with the TG for awareness and conversion.


  • Increased foot prints in major cities
  • Consistent growth in Volume across months.
  • Differential of 21% growth in Promoter vs Non Promoter stores.
  • Installed 6 Gate Arch, 48 End Cap and 35 Floor Stack Units.
  • 525 man days of wet sampling executed.
  • Customer feedback duly captured and reported.

Case studies

Connect with us


We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.

Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.

Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
  • wordpress_test_cookie

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services