Case Studies
SONY OMG!

Merchandising, POS Merchandising
The challenge

A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.

Our Solution

The following collaterals were produced and deployed:

  • Posters
  • Scrolls
  • Standees FSDU
  • Danglers
  • Headers

Results

  • Increased brand visibility on the re-launch of the category.
  • 92% score on brand visibility in the first 3 days.
  • 94% score on additional spots.
  • Increased product availability and visibility of the titles and catalogues in the category and stores.

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