Sales Academy
Help your sales professionals reach their potential with CPM’s Sales Academy.
CPM’s Sales Academy is a specialist training consultancy enabling top brand sales teams and managers to improve their mindset and sales skills.

Over the years, we have trained hundreds of sales teams. But we also believe in the value of learning from their field experiences to help us continuously evolve best sales practice. Having drawn on decades of sales experience from around the globe, we truly understand buyer psychology, neuroscience and how to reach peak performance.


CPM’s Sales Academy immediately boosts sales performance and achieves measurable, long-term results. Working alongside behavioural specialists, using real-life sales situations in our live studio, we help sales professionals build confidence, learn and embed new skills.


Our award-winning Sales Manager Programme enables team leaders to coach, motivate and stretch their sales teams. Using a blend of actor-led exercises, profiling, emotional intelligence and focused leadership techniques, sales managers gain the knowledge and skills they need to inspire and develop their sales teams long into the future.


CPM’s sales training is always aligned with commercial goals and currently boasts short and long-term sales improvement of 7% - 40%.


The CPM Sales Academy programme includes:

1. Mindset training
2. Face-to-face sales
3. Telephone sales
4. Presentation skills
5. Sales management training
6. Insights Discovery Personality Profiling

Our services include...

Case studies

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