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Our solutions

Auditing

CPM India's suite of auditing services are not limited to in-store visits only. Our wide range of auditing and market sensing services embrace face-to-face, telephonic and online points of contact with your customers.

Auditing

Comprehensive auditing programmes

We believe that auditing is more than just POS compliance. Our comprehensive approach combines physical, telephonic and digital to deliver results that are accurate. Our insights make the complete picture with context available to you. We enable you to make informed decisions to drive your business. Whether you are looking for consumer behavior, retail compliance, net promoter score or a mystery audit research, we will build a bespoke program for you anywhere.

Face to face auditing

Audits that provide actionable insights from the retail environment on ground and generate transparency at local, national and international level.

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Digital auditing

Our digital solution *shopt allows retailers to self-audit, while our associate business ‘Detail’ offers a unique online auditing solution to manage your digital shelf.

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Mystery shopping and research

CPM India's team of highly qualified researchers capture valuable market intelligence, in real-time, with advanced technology.

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Face to face auditing

Information is power, Data is key, Insights are deliverance. With fresh and current insights on how your products are performing, you’re armed with the knowledge to make informed decisions, adapt sales strategies and improve customer experience. CPM India offers complete audits to check retail compliance, in-store surveys and consumer surveys. We’ll empower you to undertake the right in-store actions and provide you with technology solutions that can be configured to meet your objectives today and in the future.

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Digital auditing

Offline and Online, we have you covered on both fronts. Our retail engagement app, *shopt, allows retailers to self-audit their stores. We facilitate audits via *shopt, either through surveys or image recognition, to understand distribution gaps and then target accordingly. On the online front, our associate business Detail, offers an online auditing solution to optimize your brand’s presence and compliance and measure its performance in the digital world. Detail allows you to identify lost sales opportunities online and enables you to increase your market share and compliance.

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Mystery shopping and research

Whether you need sales intelligence, consumer viewpoint or an insider's viewpoint, CPM India is here to help. Our market research teams are experts in gathering market intelligence and analyzing it. Our research, findings and insights will help you influence your relationship with retailers and consumers to drive sales. We use various means such as field research, telephonic, online and video mystery shopping to map and gather market intel.

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