Solutions Page | Experiential and Sampling

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Experiential and Sampling

Connecting an audience with brands

At the events and experience division of CPM India, we believe in the power of connections. If a person encounters a brand they are 90% more likely to remember it. At CPM India, we convert these encounters into connections. Be it B2B, B2C to B2E, our authentic experiences and approach is designed to connect with your audience in a memorable way.

We work with our partner agencies within the CPM & Omnicom Group to cover all your needs. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams in addition to design, concept and execution.

Live events, experiential and retail experience

We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.

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Active selling and sampling

Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.

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Digital and hybrid experiences

We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.

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Live events, experiential and retail experience

When it comes to events, we’ve got it all covered. Our experience covers all types of live activations, from less than ten people to a mega event with thousands of people. From exhibitions, conferences and gala dinners to roadshows, PR stunts and festivals, CPM India creates moments that connect. We also specialize in the retail experience to drive consumers offline and into shops with store-in-store launches and pop-up shops. Whatever you want to achieve, we deliver a complete end-to-end service.

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Active selling and sampling

Consumers buy from the right people. Our consumer connect team of brand ambassadors are hand picked to match each project and brand ethos perfectly . Our brand ambassadors undergo rigorous training to ensure the highest performance possible, whether they’re actively selling or sampling your products and services. We are results-focused and are proud that some of our active selling campaigns have seen great success.

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Digital and hybrid experiences

Digital and virtual events are on the rise and they prove that powerful events don’t always need to be experienced in person. CPM India, with its digital forward approach is highly experience in creating memorable experience using, digital, virtual and hyrid means. Whether you’re considering a virtual summit, a digital party or a team-building masterclass, our specialists will craft a powerful narrative and well thought out agenda to ensure total engagement.

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